In January, Waltham, MA-based IST Energy introduced its first product, the Green Energy Machine (GEM), which turns post-consumer waste into pellets, which are then converted into clean energy.
The b-to-b PR campaign aimed to build awareness of the new product, so the team decided to target venues that create at least two tons of trash a day, including stadiums, hospitals, and hotels.
Strategy
The plan was to raise awareness for IST Energy and GEM, including bringing in potential customers and partners, ...