Imagine one of these scenarios happening to your company: a product recall; a plane crash; a very public sexual harassment suit; a gunman holding hostages in your office; an E-coli bacteria contamination scare; a market crash, along with the worth of your company stock; a labor union strike; a hospital misconduct suit; and countless others.

The media is knocking at your door. Those affected by the event are expecting requital.

If your employees are in a state of shock, you ...