Golin Harris' Mark Dvorak and PR Consulting Group's James Haggerty debate the APR credential's necessity
Mark Dvorak, SVP at GolinHarris: Nearly 20 years of experience in PR. APR-credentialed for 13 years
Will you uncontrollably flub the next crisis if you haven't earned your APR? Not likely.
Should you forget applying for your dream job because you're not accredited and the competition is? Probably not.
Is the APR credential necessary? Absolutely.
Earning the APR credential can – and should – ...