Burson-Marsteller's NY market leader; president, Proof Integrated Comms.
Runs separate digital practice for its clients and Burson's
Digital is hardly new, even though companies and brands that use digital to truly define and differentiate themselves is still somewhat new. Everyone in our industry needs to have a strong foundation for how digital drives attention, reputation, and credibility. With that in mind, there are three primary reasons why a standalone digital practice makes sense.
Clients expect more. ...