Rebecca Acevedo, VP, corporate, public affairs; PR manager, TD Bank
Did PR for Greater Philadelphia Tourism Marketing Corp. prior to joining current company
Social media by its nature is open and transparent. Success is built on feedback and a sense of community. That is what makes it so successful for personal and business use.
Feedback is a gift and social tools can be leveraged for focus groups, product testing, communication, and customer service. Yet there are occasions when ...