Yes

Chaim Haas SVP, executive director, Kaplow's Knext business unit
Fifteen years of agency experience counseling startups, upstarts, and tech brands

For more than 15 years, I've worked with small and large tech brands. Increasingly, they both want to make an emotional connection with everyday people through mainstream consumer media.

In the early days of dotcom 1.0, startup executives wanted coverage in The Industry Standard or Business 2.0. Now startups and upstarts ask for NBC's Today. Why the ...