Earlier this summer, PR leaders from more than 30 countries came together at the second European Summit on Measurement in Barcelona and agreed on global standards and practices to measure and evaluate PR.
The seven agreed “Barcelona Principles” were drafted by the European-based Association for Measurement and Evaluation of Communication (AMEC), with input from the Institute for PR (IPR), the Public Relations Society of America (PRSA), the Global Alliance, and the International Communications Consultancy Organization.
So far take-up from the industry has ...