Peter Duda, EVP and head of the corporate issues group at Weber Shandwick
Fifteen years' experience in PR, mainly on crisis comms
Your parents taught you that when you do something wrong, you should apologize. The same holds true for corporations.
In a crisis situation, companies should try to act like human beings, especially when it comes down to addressing the human needs of their stakeholders. Crises evoke extreme emotions from stakeholders. As such, ...