'This is an interesting PR challenge because people tend to have very strong opinions about this controversial topic. Some think Dr. Kevorkian is wonderful; of course, there are others who think he is the devil incarnate.
The issue of assisted suicide ties closely to core beliefs - in terms of religion and people's freedom of choice. As a result, it's much harder to sway opinions one way or the other. That said, if he were our client tomorrow, we would ...