I just back from the ePharma West conference where I was pleased to give a keynote address on the future of social media in the healthcare industry.

Healthcare social media has precious few rules, but there's only one Golden Rule: maintain 100% transparency, 100% of the time.

Embracing social media means embracing regulatory ambiguity. That's a paradigm shift for an industry that has (in a post-Vioxx world) been going in precisely the opposite direction.

Social media (and its game-changing opportunities) demands a ...