WASHINGTON: Both the Internal Revenue Service and the National Institutes of Health have re-signed contracts with Ogilvy to promote federal initiatives.

The IRS has paid the firm $1.7 million to continue promoting its tax return preparer and free-filing programs, according to award notices. 

For the free-filing program, the IRS largely credits previous outreach efforts with the fact that “a significant number of free-file participants each year are new to the program,” said Terry Lemons, director of communications at the IRS, via email. Each ...