BEDFORD, MA: IRobot, maker of the Roomba floor vacuuming robot, hired Fleishman-Hillard as AOR. In a high six-figure account, Fleishman will handle all PR for the company, including corporate communications, the home division, and its government and industrial division, which includes combat-proven robots such as the iRobot Negotiator surveillance robot, said Nancy Dussault Smith, VP of marketing and communications for iRobot.

IRobot chose Fleishman after a three-round RFP, which outgoing agency Edelman participated in, Smith said. IRobot had for several ...