In the news

CNN and its five-year-old iReport citizen journalism initiative emerged as a surprising winner at the recent 2011 South by Southwest Interactive conference. The broadcaster touted new platforms for accessing citizen videos and said it would soon aggregate iReport content next to stories from CNN staff journalists and contributors on its website.

Why does it matter?

While initial interest in citizen journalism quickly died down, iReport has quietly become a major success story for CNN.

Lila King, participation ...