GAINSVILLE, FL: The Institute for Public Relations is set to release its guidelines on 'measurement and evaluation of PR' on the Internet - a response to the news that the PRSA may be duplicating the IPR's work in producing another set of measurement guidelines.
'Guidelines and Standards for Measuring and Evaluating PR Effectiveness' has been available since June 1997 from the Institute, at a price of $15, and has been requested by 7,000 people. But they will now be published ...