NEW YORK: Interpublic Group has formed an alliance with word of mouth marketing firm BzzAgent to run WOM campaigns for clients of IPG agencies.
The agreement is not exclusive, and covers the US only; BzzAgent has a similar arrangement with WPP in the UK, according to director of communications Joe Chernov.
BzzAgent has already run campaigns for Draftfcb, Hill Holiday, and Universal McCann, three IPG ad agencies. The firm has not worked with any of IPG's PR agencies thus far, according ...