DES MOINES, IA: The Iowa Lottery Authority has released a multi-million dollar marketing RFP with significant PR components.
The winning firm will be responsible for marketing strategy and planning, as well as ongoing strategic brand communication counsel. It will also be charged with providing assistance for promotional event planning, website consultation, and social media guidance.
The contract's budget is expected to be nearly $7 million for the first year of the two-year contract, which will end June 30, 2014. The ...