Following its 2000 acquisition of part of research marketing firm FGI, Capstrat made a potentially controversial decision when it melded the benefits of the two firms: The PR firm would do away with FGI's childbirth leave.
"We didn't think you should provide paid leave for one medical concern that women generally ages 20 to 40 might be eligible for, but not other employees," says Ken Eudy, CEO of Raleigh, NC-based Capstrat. "At the same time, we wanted to be perceived as ...