BURLINGTON, MA: InVentiv Health has realigned its business by dividing its subsidiaries into two groups, one focused on advertising and paid media and the other concentrating on PR and medical education.
The company has placed its PR and medical education firms in one unit at a time when consumers are becoming more sophisticated in seeking the most appropriate healthcare services to fit their needs. This is especially true for the millions of Baby Boomers entering their twilight years, explained Bob ...