SAN FRANCISCO: Intuit has reorganized its PR agency relationships following its purchase of Mint.com, a Web-based personal finance tool.

Atomic PR, previously AOR for Mint, has been named AOR for Intuit's personal finance group. OutCast Communications, which was named AOR for Intuit's personal finance group in April, is now AOR for its Turbo Tax business. MS&L no longer works with the company, but until November it was the AOR for Intuit's Turbo Tax business. Access Communications remains Intuit's corporate AOR.

Aaron Patzer, ...