Client: Intuit
PR agency: Access Communications
Campaign: Showcasing the Power of GoPayment at SXSW
Duration: March 2011
Budget: $60,000
Intuit recently launched a product-specific Twitter handle for its mobile payment application GoPayment. It sought to boost awareness for the product at South by Southwest in Austin, TX.
A comprehensive effort around @GoPayment raised brand awareness and word of mouth through social media such as Twitter, Facebook, and Foursquare.
"It was great to see it being ...