Brand partnerships
Social media has made communicating easier, but it has also made celebrity-brand partnerships tougher to execute. What are some things to keep in mind?
“Once a widget has been created, a YouTube video posted, or someone Tweets about a program launch, control shifts from corporate America to the consumer world,” says David Schwab, VP and MD at Octagon First Call. “It affects legal language in deals, too.”
It's important to be clear in the business points about your intended use ...