Tom Zeller Jr. edits The New York Times' Green Inc. blog, which covers the intersection of business, politics, and the environment. Zeller also contributes to the Times' Energy & Environment section. Previously, Zeller founded the Times' news blog, The Lede in 2006, and has edited and reported on various subjects for the paper. Also, Zeller has served as an editor-at-large at National Geographic Magazine.
PRWeek: How did Green Inc. come about?
Zeller: Green Inc. came about as the result of a lot ...