Paul Boutin has been documenting the intersection of pop culture and technology for more than a decade. Formerly a senior editor at Wired, he is now a freelance writer who often appears in Slate, Wired, and Valleywag.

PRWeek: How has coverage changed over the past 10 years in Silicon Valley?

Paul Boutin: I'm not really sure. I never paid much attention to the business of technology or the business of journalism.

PRWeek: So is your interest in technology and its impact on ...