Lisa Benenson was formerly editor-in-chief of Working Mother and Working Woman, as well as the editorial director and VP for the magazines' parent company, Working Woman Network.
She has also served as a reporter and editor at other magazines and newspapers. She spoke to PRWeek about Hallmark's foray into the magazine world.
PRWeek: How long has Hallmark been out on newsstands?
Lisa Benenson: We are coming up on our one-year anniversary. We published our first issue in September/October 2006. We're bimonthly, so ...