Since 2003, Kevin Roderick has provided Angelinos with their daily dose of local news and "sense of place" via the Web site LA Observed, a must-read for both casual clickers and the media- and politics-obsessed.

An editor and writer at the Los Angeles Times for almost two decades, Roderick also led the short-lived LA bureau of Industry Standard magazine and is the author of two books.

PRWeek: What are some of the differences you've found between print and Web journalism?

Kevin Roderick: It ...