Kate Coe has been an LA-based freelance writer and TV producer since the mid-1980s.

Since August 2006, she has served as co-editor of Mediabistro's LA media news and gossip blog, FishbowlLA.

PRWeek: Since you and Mayrav Saar took over as co-editors of FishbowlLA, you've transformed it from a good and entertaining blog to an LA media-community essential. How did you get involved with the site?

Kate Coe: I'd been reading a vast number of blogs since the earliest days, but I'd been reluctant ...