Jonathan Sanchez was recently appointed SVP and chief communications officer at IAC, the multinational corporation boasting more than 60 brands such as Ask.com and Citysearch. Sanchez spoke to PRWeek about the company's various brands and communications efforts.
PRWeek: How important is traditional media and trade media outreach for IAC?
Jonathan Sanchez: Media today is multi-channel, multi-faceted, and multi-disciplined. People get business stories from entertainment press, financial information from Bloglines accounts and market reports from Ask.com. We don’t discriminate our media ...