Joel Postman, EVP of emerging media at Eastwick Communications, is a veteran of social media. He was previously the director of executive communications for the worldwide enterprise business group at Hewlett Packard. Prior to HP, he was the senior speechwriter for then-CEO and chairman of Sun Microsystems, Scott McNealy.

Postman discussed his new role and social media trends with PRWeek.

PRWeek: Can you tell me what your responsibilities are?

Joel Postman: We use emerging media interchangeably with social media. ...