Jeralyn Gerber runs the New York City edition of DailyCandy, the wildly popular female-targeted e-mail newsletter focusing on fashion and happenings. She spoke to PRWeek about how she navigates PR and content.
PRWeek: You deal with a lot of PR people— what's been your experience with them?
Gerber: I see, I hear, I talk, I toast with PR people pretty much everyday. The best relationships I have with PR people are developed with publicists who really understand the brand, who are clearly ...