Jeff Bercovici has trod a steady path upwards in the media reporting world.
He began his career at Media Life, a trade magazine, and subsequently moved to spots on the media beat at Folio and Women's Wear Daily. A year ago, he joined Radar as a senior writer.
PRWeek: What was the appeal of joining Radar for you?
Jeff Bercovici: The appeal for me is that it's something that I would read, and that I did read and enjoy. Whereas I can't ...