Jeanie Pyun is the former editor of Organic Style. Before that, she was co-founding editor of InStyle Home and, in 2002, was editor of Living Room magazine's premiere issue. Now, she heads Sprig.com, a new green-focused site from Washington Post-Newsweek Interactive.
PRWeek: What is the demographic of your readership like?
Jeanie Pyun: Sprig is targeted for the smart, sophisticated, influential consumer, most likely a woman who is well-educated, well-informed, highly employed, busy, stressed, savvy, caretaking, all those things.
What Sprig is ...