Jason Tanz came to New York after college, working for a trade magazine before moving on to Smart Money magazine, Fortune and Fortune Small Business, and healthy doses of freelancing before landing at Wired as business editor this year. He is also the author of a book, “Other People's Property: A Shadow History of Hip-Hop in White America.”

PRWeek: You wrote a story recently about VBS.tv, an alternative online video journalism site. Do you think their model could translate well for ...