Imran Amed is editor and founder of the online publication The Business of Fashion (BoF). He talks about a turning point in luxury, emerging global markets, the industry's relationship with new media, and the Mobama craze.

 

PRWeek: Tell me about your career path. How did you come to be editor of BoF?

Imran Amed: Without going back into too much detail, I have a background in management consultancy, and in general a very deep business background, but I've always had kind of ...