Holly Sanders has covered advertising, marketing, and new media for the New York Post for two years, after three years with Bloomberg News. She spoke to PRWeek about the future of the ad industry and life on the business beat at New York's most in-your-face tabloid.

PRWeek: How did you get into journalism originally?
Holly Sanders: Actually, journalism was kind of my first real job. [When] I started out, I think I was like 13 or 14-doing administrative tasks for my hometown ...