David Carr helmed alternative weeklies in Minneapolis and Washington and wrote for various magazines before joining The New York Times several years ago.

Today, he reports and writes a weekly media column, in addition to the "Carpetbagger" blog, which covers the movie industry's awards season.

PRWeek: Why did you get into journalism?

David Carr: I thought it sounded cool. And I turned out to be right.

PRWeek: How is it working at the New York Times versus at an alt-weekly? Can you still ...