The former new media lead at Middleberg + Associates and Ruder Finn, has started his own practice Attention PR, focusing on "social media relations."
He talked with PRWeek.com about his relationship with traditional PR, how agencies can communicate "authentically", and what it means to seek out community leaders.
Q: What specifically led to the formation of Attention PR?
We were beginning to analyze how attention flows today amid so much competition. Attention is in a finite supply; we have 24 hours in ...