Claude Grunitzky launched Trace as a shoestring venture 10 years ago to fill what he saw as a gap between the existing coverage of the hip-hop and fashion worlds.
Now, he oversees both the US and UK editions, along with Trace TV, and heads an ad agency that markets to his target audience. He spoke to PRWeek about the transcultural lifestyle.
PRWeek: What was your vision for Trace when you founded it?
Claude Grunitzky: It was just an experiment in the beginning. I'd ...