Carol Orsborn, SVP and co-chair of the Fleishman Hillard FH Boom practice, and author of Boom: Marketing to the Ultimate Power Consumer - the Baby Boomer Woman, talked to PRWeek about her book and the history, impact, and status of marketing to baby boomer men and women.
What inspired you to write this book? Or let me go back even further and ask what inspired you to get involved with baby boomer marketing in the first place?
I’d like to point ...