Name: Amy O'Connor
Title: Editor-in-chief
Outlet: Health.com
Preferred e-mail address: amy_oconnor@health.com
Outlet: www.health.com
AMY O'CONNOR has 20 years of experience editing health magazines. She joined Time Inc. in 2007 and helped to launch Health.com, the sister Web site of Health magazine, in May 2008. Nearly 50% of Health.com, which includes information about disease and conditions, is original content.
PRWeek: What is the magazine's demographic? And, is the online demographic any different?
Amy O'Connor: The average age is about 30 to ...