As Pets.com shut down last week, selling off everything from kitty litter to that famous Sock Puppet mascot, it shocked many observers in the PR world who had been confident that sites with the strongest profile would survive. Dot-com deaths may seem like an old story, but Pets.com was one of the first publicly traded companies to close. Others include MotherNature.com, which sold vitamins and herbal products, and Mortgage.com, an online lending site.
As Pets.com shut down last week, selling off ...