Internet piracy is often viewed negatively, but a recent article in The Economist suggests that its statistics can be useful to companies looking to market and promote their products and services.
BigChampagne, for example, conducts media consumption research by tracking the ways people watch, stream, and download various forms of popular entertainment. The company compiles information regarding data that is both legally and illegally shared over platforms like iTunes and YouTube, analyzes the location of the file sharing, and compiles ...