NEW YORK: The Internet is the most influential medium when it comes to making buying decisions, according to the second-annual Digital Influence Index study released this week.
The online survey, conducted by Fleishman-Hillard and Harris Interactive, measured the media consumption habits of more than 4,000 people across seven countries.
The findings indicated that globally, consumers considered online research to be a necessary part of the decision- making process when making purchases. In the case of electronic goods for ...