Internet delivery of broadcast-quality video has yet to become an everyday practice, but broadcast PR pros believe PR practitioners should consider it more seriously when creating distribution plans for clients.
Shoba Purushothaman, CEO and cofounder of The NewsMarket, says about a year ago 40% of her company's video deliveries were digital, while 60% were paid or satellite. "Today, 70% to 80% is delivered by digital means, so the market has moved a lot," she says. "We're doing about 25,000 deliveries ...