It's a safe assumption that most readers of this column have had a relationship with print journalism that has transcended mere dispassionate reading.
Newspapers and magazines, despite their static nature, have always been the result of dynamic interaction among multiple stakeholders, from the journalists themselves to the reading public and, of course, the PR professionals who help influence what subjects make it into the editorial calendar and who ends up being quoted. It's always been a conversation, if you will.
But, ...