NEW YORK: The world's largest management services company PricewaterhouseCoopers (PWC) is considering appointing a single agency worldwide, as part of a radical review of its external PR.
The international consultancy, which was formed in July from the merger of Price Waterhouse and Coopers & Lybrand, currently spends around $2 million on PR globally.
Jeremy Wyatt, PWC director of communications for Europe, Middle East and Africa, is pulling together a task force to handle the review.
Key in-house PR members from ...