DUBAI: McDonald's Middle East Development Company has appointed Burson-Marsteller affiliate Intermarkets PR to handle its corporate and consumer PR throughout the Middle East.
The development company manages McDonald's business regionally, operating its franchise system. The fast food chain has 25,000 restaurants worldwide, including 110 in the Middle East.
McDonald's is already a global client of BM's, but Intermarkets had to compete against the incumbent advertising agency Fortune Promoseven for the work. Intermarkets, which has offices in nine Middle Eastern locations, ...