MEXICO CITY: The GCI Group has won the PR account for Kellogg’s
Special K cereal in Mexico.
MEXICO CITY: The GCI Group has won the PR account for Kellogg’s
Special K cereal in Mexico.
The work, previously handled internally, will include positioning
Special K in the Mexican market. Howard Clabo, general manager of GCI’s
Mexico outpost, said the task will be ’a challenge,’ but is optimistic
that the win will lead to more Kellogg’s work south of the border.
The firm is currently speaking with Kellogg’s about adding ...