BELFAST: Northern Ireland's inward investment agency is reviewing its global PR strategy amid claims that Shandwick failed to adequately promote its $1.7 million tour of America last month.
The Belfast-based Industrial Development Board is weighing up whether to follow its US campaign with a worldwide effort to persuade overseas companies that the spring Peace Accord has transformed the province into an attractive and inexpensive European business location.
'As the recent tour demonstrates, we are clearly developing our work in North ...