WARRENVILLE, IL: International Truck and Engine has picked Ketchum to handle PR for its truck group. Annual spending will be between $500,000 and $1 million.
"Ketchum was really able to demonstrate great strategic insight into our business," said Linda McGovern, director of marketing communications for the truck group.
The company wants to better align its PR efforts with its corporate goals, she explained. "We want a more strategic approach, aligning our business goals and objectives with public relations. That hasn't always been ...