Client: The Polo Life (Miami Beach, FL)
Agency: Elliott Stares Public Relations (Miami Beach, FL)
Campaign: 2011 AMG Miami Beach Polo World Cup presented by Nespresso
Duration: February 21 - May 2
Budget: $10,000
The Polo Life began producing a sand polo event in Miami Beach seven years ago. Elliott Stares Public Relations helped create a campaign to generate worldwide media coverage around this year's event (April 21-24).
“We've been the leading event, but we wanted ...